Air New Zealand LTD is the country’s flagship airline, based out of Auckland, New Zealand. They operate out of 15 countries across Asia, Europe, North America, and the Oceanic region, with nearly 60 combined foreign and domestic destinations.
As the Air New Zealand brand and business continued to grow, they were searching for online strategies that would help scale their enterprise in the North American market. One of their primary objectives was to increase their Facebook presence in the United States.
In order to kick start Air New Zealand’s Facebook presence in the United States, we devised a sweepstakes campaign to be hosted on its page, in a custom-designed tab. Complementing the custom tab was a branded YouTube channel for Air New Zealand TV.
Our focus for the Air New Zealand project was to custom-design the app tab layouts in a way that was so intuitive users had no choice but to go through our intended funnel. We anticipated user behavior to create a design that would increase probability of the users’ click through rate, ultimately increasing campaign success.